Wednesday, 21 October 2015

contemporary symbolism

Contemporary symbolism 

Beyonce 

Beyonce's Outfits in "7/11" Music Video | POPSUGAR Fashion, Beyonce in her video 7/11, viewed 18.10.15,  (digital image), www.popsugar.com, http://en.wikipedia.org/wiki/Glossolalia

This image shows Beyonce, 34 years of age and an incredibly well known of celebrity singer. Her personality is sometimes shown through her song and her singing; she sang for the world humanitarian day Beyoncé - I Was Here (United Nations World Humanitarian Day Performance Video). In this video she shows her personality through, she sing so powerfully that it moved the audience and I could see Beyonce felt this and was moved herself by the power of the song and the meaning behind it. In this particular video; 7/11, Beyonce is totally different, she is very relaxed and is wearing very casual looking clothes, she looks free, happy and like she is having fun. Although this video seems to be fun and casual, I think it looks like a front, her personalty isn't a symbol in this video, and it is mainly to express parties, dancing around in underwear and drinking, something a 34 year old with children may not be doing.    

In this image we see Beyonce position like a hindi God, and sat in this position, towards the end of the video we hear Beyonce speak in words that I cannot understand; many of her videos have theories that could relate to religion, in this particular video she participates in a dance tag tis very similar to the dance of the Hindi God Kali, a powerful back woman. She is also wearing a hat very similar to the crown on the statue of liberty, some say her videos symbolise she is the 'I AM' a statement said by Gods. The words in this song also indicate good and evil, 7 and 11 are both scare numbers and 11 is considered a representation of duality; 1+1=2. Her jumper she wears in this image also could be a symbol of duality, black and white checked representing both sides; good and evil. She wears gold chains , earrings and many bracelets to be a symbol of her wealth and power. Whilst looking very casual, wearing a jumper, bare feet and marvel lounge pants, she gives the impression of being relaxed, but underneath it, it symbolises her power over the public, whatever she wears is excepted in our society and will be followed; many people have created their own videos to mimic the 7/11 video. 

She almost looks like a Queen, although dressed casually, she is wearing a crown of sorts and has many jewels decorated on her, she is sat in a very worldly known position; like a Hindi God. In this image Beyonce looks to be wearing very casual and inexpensive clothing, exclude the playboy sweatshirt, but in all the outfit comes to nearly $1.300, her bangles are $45 each!     

This is a link to the Beyonce 7/11 video