Monday, 5 October 2015

Colour Theory

The colour theory is a very important aspect of being a makeup artist; it visual expresses your inner artist, creates style and appeal and ensures the makeup you produce stands out due to the research behind it. The colour wheel will be used in every make up colour choice to produce the best mix of colours e.g. choosing colours that are opposite in the colour wheel with stand out and create an impact on the viewer. I will be using the colour wheel to present the colours I want to use in each of my designs, I will also be looking to see which colours are effective and pleasing to the eye.

In the colour wheel there are a mix of primary and secondary colours, the primary colours are three main colours; red, yellow and blue, from these colours we can create any colour thinkable. Red and yellow make orange, yellow and blue make green, red and blue make purple etc. 

Each colour is perceived differently, there are warm and cold colours but then also warm and cold shades; blue and green seem like cold colours and red's and yellows warm. 'Smashbox' lipstick for example, has many tones of red that seem like cool colours; their lipstick 'Mandarine' is a shade of red, although originally a warm colour this particular shade seems cool. This is something I will have to think about when choosing colours for makeup.          
Contrasting colours: I would use contrasting colours if I wanted to intensify the colour of a product. I would add a colour fro the opposite side of the colour wheel.

Monochrome: This effect is made by using shades of the same colour, lighter and darker.

Analogous: This effect is made by using colours that are touching in the colour wheel.

Complimentary: Using colours opposite in the colour wheel, used to create strong bold looks. 


Colour context:

In this image there appears to be a colour shift; this inner square looks different when placed next to or inside another colour. This is called colour context, this is something I will have to think about when choosing colours. 

For example, dark hair and a pale face makes the face look larger, wile a dark face and lighter hair makes the face seem smaller. 


Chroma/SaturationChroma or saturation is the purity of a colour. High purity in colours look rich and full, low purity in colours look dull and grey.

Value: Value is the lightness or darkness or a colour, light is called tiniest and dark is called shades. 

Achromatic: this is the grey scale, any shade from white to black.

Neutral: These are natural tones, e.g. foundations, concealers and cream and brown colours and tones.

Cool and warm colours: cool colours; greens blues and purples. Warm colours; reds, yellows and oranges. Some warm and cool colours can be deceiving for example some blues can have other shades mixed in to look like a warmer colour and some reds can also look cool.

Primary: these are red blue and yellow

Secondary: these are all the colours possible to make using blue red and yellow. 

It is important for me to fully understand the colour theory; this will help me for future reference to feel and understand how to mix colours and work with different tones and shades using both cool and warm colours. 

Colour symbolism
Colours mean different things in different cultures for example, the colour green in western cultures means envy, greed and toxic. Many toxic liquids in films are presented as bright green. But in the Japanese culture, green is associated with eternal life, and is the sacred colour of Islam. Colours are used in films and tv to give the impression of a persons personality. Green is normally used to show evil and cold personalities, in pantomimes the 'baddy' would be in dark colours sometimes with a mix of green.   


References:
Picture of orange: scyienceschmience www.unsell.com
Colour theory: www.pengadprinting.com
Lips: primarycolours.imgw.com 
Info: www.simultaneouscontrast.colourcontext.facweb.cs.depaul.edu 
http://www.sensationalcolor.com/colour-meaning